Group Head of Direct Sales Force
23 Years of Leadership Across Kenya, Uganda & Tanzania | APA Apollo Group
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James Waweru began his career in insurance in 2002 as a Sales Executive at Mediplus, driven by a belief that financial protection could transform lives across East Africa. His natural ability to build relationships and inspire teams saw him rise quickly through the ranks.
In 2016, James made history — becoming the first person on the African continent to qualify for the LIMRA Agency and Insurance Agency Management (AIAM) designation. That same year he was appointed Head of Direct Sales Force at APA Insurance, where he led the team to four AKI Company of the Year titles.
Today, as Group Head of Direct Sales Force at APA Apollo Group, James oversees distribution strategy across Kenya, Uganda and Tanzania — building one of East Africa's most decorated insurance sales organisations.
Swipe or scroll to explore 23 years of growth, leadership and impact.
A track record of industry-leading performance across East Africa's insurance sector.
After years of leading high-performance insurance sales teams, I discovered that motivation is a myth. Here's the system that actually works.
The region has one of the world's lowest insurance penetration rates. What looks like a challenge is actually a once-in-a-generation opportunity.
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I've hired, trained and observed thousands of agents. The difference between average and exceptional is almost never what people expect.
Whether you're an insurer, a sales leader, or someone exploring a career in insurance — I'd love to connect.
23 years of building high-performance insurance distribution teams across East Africa. Let's connect and explore what's possible.
Get in Touch
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